Join Us
This spring, Lexus brings its signature luxury to the National Cherry Blossom Festival. Join us at the Pink Tie Party, the festival’s premier kickoff event. The celebration continues at Petalpalooza®, where Bloom by Lexus unfolds as a vibrant living garden with photo moments, food, drinks, and music. In the days leading up to Petalpalooza®, you can also visit the Lexus Ride & Drive and get behind the wheel of the latest models. The celebration culminates with the iconic Festival Parade—where you can catch another look at the custom-wrapped LC 500 Convertible and LX 700h.
destinations by lexus
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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Blossom Moments parade
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
221 Tingey Square SE, Washington, DC
Building on the design language introduced at the Pink Tie Party, Bloom by Lexus arrives in full expression as a large-scale living garden installation. The experience is amplified through a striking contrast of materials—mirrored structures layered with florals—each element integrated throughout our various touch points at the festival. Fashion, design, and Lexus come together seamlessly, with sculptural set dressing and vehicle moments creating natural photo opportunities from every angle.
Beyond visual moments, the experience features hands-on activations including a Craft-Your-Own Bouquet station, hospitality lounge equipped with a DJ, and a beverage bar serving canned sips throughout the day and night.
lEXUS DRIVING EXPERIENCE
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
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Pink Tie Party
Friday, March 13 7:00 PM-11:00 PM
50 Massachusetts Ave.NE Washington, DC 20002
Bloom by Lexus makes its debut at the Pink Tie Party as an intimate preview of the immersive living garden experience to come at
Petalpalooza ®.
Guests are welcomed by the Lexus LC 500 Convertible and Lexus LX 700h at the entrance, transformed into a
moment where both the guest and the car are the best dressed of the night. Surrounded by sculptural floral and reflective propping, the
vehicle is enhanced with lighting effects setting a cinematic tone from the guests’ very first step onto the pink carpet.
Bloom by Lexus:
Event List
Event List
Bloom by Lexus:
Pink Tie Party
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
Tingey Square SE, Washington, DC
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lEXUS DRIVING EXPERIENCE
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Blossom Moments parade
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
destinations by lexus
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Events
Bloom by Lexus:
13
MARCH
PINK TIE PARTY
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Bloom by Lexus makes its debut at the Pink Tie Party with an intimate preview of the living garden experience coming to Petalpalooza®. Here you’ll find the Lexus LC 500 Convertible and Lexus LX 700h, both custom-wrapped and dressed for the pink carpet. And inside, visit the VIP Bloom Lounge for curated cocktails and premium hospitality.
lexus driving experience
Thursday, April 2nd 1:00 PM - 7:00 PM
Friday, April 3rd. 9:00 AM - 7:00 PM
221 Tingey St SE Washington, DC 20003
You're invited to join us for the Lexus Driving Experience, located at our Petalpalooza® display. Reservations are available on-site at the registration lounge-stop by, meet the team, and claim your chance to get behind the wheel of the latest Lexus models
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11
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Bloom in Motion: Driven by Lexus
Saturday, April 11th 11:00 AM - 1:30 PM
Constitution Ave NW, Washington, DC between 7 and 17 Streets
Join us on Constitution Avenue for Blossom Moments, driven by Lexus, a special moment in the National Cherry Blossom Festival Parade. See the Lexus LC 500 Convertible carry the Grand Marshal along the route, then catch the Lexus LX 700h as it appears later in the parade. Come out and experience the celebration as it passes by.
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Between the Blossoms at Salamander DC
Saturday, March 14th - Wednesday, April 1st
Sunday, April 5th - Tuesday, April 7th
1330 Maryland Ave SW, Washington, DC 20024
As a proud partner of DESTINATIONS by Lexus, Salamander Washington DC is displaying two custom-wrapped Lexus vehicles. Book your stay and enjoy the sights of Washington during the Cherry Blossom Festival.
petalpalooza
Saturday, April 4th 1:00 PM - 9:00 PM
221 Tingey St SE Washington, DC 20003
Join us at Petalpalooza® to experience Bloom by Lexus in full bloom. Step into a vibrant living garden where sculptural florals, reflective design, and Lexus vehicles come together in a striking outdoor installation. Wander through the space, snap photos, enjoy the atmosphere, and see Lexus design framed by the beauty of the Cherry Blossom Festival.
14 - 1
MARCH
APRIL
5 - 7
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2 - 3
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Lexus In Bloom
See our live action shots and get a real feel for the space — the layout, the atmosphere, and the energy as it happens.
Of course, photos only tell part of the story.
We’d love for you to come experience it in person. Stop by, explore the space, and see everything come to life for yourself.
Visit Us